Symbolizing the greatest challenge from Nike that bonds communities.
Before the pandemic hits, Hook Studios was assigned by Nike Running App to create an icon to represent the great 50,000 miles challenge that was initially supposed to allow users from around the world to participate and team up to reach the goal.
Done by Hook Studios, LA
Concepted by Fiona Liem, Mikell Iles
Creative Director: Vikas Ballas
Producer: Ben Song
Client: Nike
